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008 090616s2003 njua |b 001 0 eng
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100 1 _aWild, John J.
_95986
245 1 0 _aInternational business /
_cJohn J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2003.
300 _axxviii, 527 p. :
_bcol. ill., maps ;
_c26 cm.
504 _aIncludes bibliographical references (p. 494-503) and indexes.
520 _aFor undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.
650 0 _aInternational business enterprises
_xManagement.
_966
650 0 _aInternational trade.
_95153
700 1 _aWild, Kenneth L.
_939037
700 1 _aHan, Jerry C. Y.
_939038
942 _2lcc
_n0
_cBK
999 _c17562
_d17562