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_aHG5415 _b.H657 2006 |
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_aHollensen, Svend. _912215 |
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_aMarketing Planning: _bA Global Perspective / _cSvend Hollensen. |
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_aNew York, _bMcGraw-Hill _cc2006. |
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_axix, 455 p. _bill. _c24 cm. |
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| 490 | 0 | _aPerspectives in marketing series | |
| 504 | _aBibliography: p. 144-147. | ||
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_aMarketing. _91271 |
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