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008			090113s2001 maua |b 001 0 eng
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020			_a0262122375
039		9	_a201402040122 _bVLOAD _c201007190941 _dmalmash _c200901131434 _dvenkatrajand _y200901131434 _zvenkatrajand
050	0	0	_aNC997 _b.L345 2001
100	1		_aLavin, Maud. _938226
245	1	0	_aClean new world : _bculture, politics, and graphic design / _cMaud Lavin.
260			_aCambridge, Mass. : _bMIT Press, _cc2001.
300			_axv, 201 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aOur culture is dominated by the visual. Yet most writing on design reflects a narrow preoccupation with products, biographies, and design influences. Maud Lavin approaches design from the broader field of visual culture criticism, asking challenging questions about about who really has a voice in the culture and what unseen influences affect the look of things designers produce. Lavin shows how design fits into larger questions of power, democracy, and communication. Many corporate clients instruct designers to convey order and clarity in order to give their companies the look of a clean new world. But since designers cannot clean up messy reality, Lavin shows, they often end up simply veiling it. Lacking the power to influence the content of their commercial work, many designers work simultaneously on other, more fulfilling projects. Lavin is especially interested in the graphic designer's role in shaping cultural norms. She examines the anti-Nazi propaganda of John Heartfield, the modernist utopian design of Kurt Schwitters and the neue ring werbegestalter, the alternative images of women by studio ringl and pit, the activist work of such contemporary designers as Marlene McCarty and Sheila Levrant de Bretteville, and the Internet innovations of David Steuer and others. Throughout the book, Lavin asks how designers can expand the pleasure, democracy, and vitality of communication.
650		0	_aCommercial art. _91392
650		0	_aGraphic arts _xSocial aspects. _938227
650		0	_aGraphic arts _xPolitical aspects. _938228
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