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008			081223s2004 caua |b 001 0 eng
010			_a2003-104097
020			_a0534562639 (pbk.)
039		9	_a201402040116 _bVLOAD _c201006211213 _dmalmash _c201006211212 _dmalmash _c200812240922 _dmusallam _y200812230831 _zmusallam
050	0	0	_aHM1221 _b.N48 2004
082	0	0	_a659.2 _222
100	1		_aNewsom, Doug. _931417
245	1	0	_aThis is PR : _bthe realities of public relations / _cDoug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.
250			_a8th ed.
260			_aBelmont, CA : _bWadsworth/Thomson Learning, _cc2004.
300			_axii, 418 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 363-382) and index.
520			_aThis text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.
650		0	_aPublic relations. _918053
700	1		_aTurk, Judy VanSlyke. _938111
700	1		_aKruckeberg, Dean. _938112
942			_2lcc _n0 _cBK
999			_c16978 _d16978