| 000 | 01271cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000001913 | ||
| 003 | VRT | ||
| 005 | 20250102224225.0 | ||
| 008 | 081112s1996 mnua |b 001 0 eng | ||
| 020 | _a0314062149 (student ed. : alk. paper) | ||
| 020 | _a0314071709 (annotated instructor's ed. : alk. paper) | ||
| 039 | 9 |
_a201402040059 _bVLOAD _c201103271459 _dmalmash _c201002141259 _dmalmash _c200907060845 _dvenkatrajand _y200811120916 _zalawaid |
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| 050 | 0 | 0 |
_aHF5415 _b.Z54 1996 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aZikmund, William G. _911622 |
|
| 245 | 1 | 0 |
_aMarketing / _cWilliam G. Zikmund, Michael d'Amico. |
| 250 | _a5th ed. | ||
| 260 |
_aMinneapolis/St. Paul : _bWest Pub. Co., _cc1996. |
||
| 300 |
_axxxviii, 784 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 500 | _aColored maps on endpapers. | ||
| 504 | _aIncludes bibliographical references (p. 745-754) and indexes. | ||
| 520 | _aThis text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment. | ||
| 650 | 0 |
_aMarketing. _91271 |
|
| 700 | 1 |
_aD'Amico, Michael. _937873 |
|
| 942 |
_2lcc _n0 _cBK |
||
| 999 |
_c16838 _d16838 |
||