000 02292cam a22002894a 4500
001 vtls000001879
003 VRT
005 20250102224225.0
008 081111s1999 enka |b 001 0 eng
010 _a99-020567
020 _a0471987174
039 9 _a201402040100
_bVLOAD
_c201003011131
_dmalmash
_c200811111438
_dvenkatrajand
_c200811111438
_dvenkatrajand
_y200811111320
_zalawaid
050 0 0 _aHF5415.15
_b.H595 1999
082 0 0 _a658.5
_221
100 1 _aHollins, Bill.
_937866
245 1 0 _aOver The Horizon :
_bPlanning Products Today for Success Tomorrow /
_cBill Hollins and Gillian Hollins.
246 3 _aPlanning products today for success today
260 _aChichester [West Sussex, England] ;
_aNew York :
_bWiley,
_c1999.
300 _axxiv, 243 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [235]-240) and index.
505 _aTime frame one - survival in the present; time frame two - new products and services by improvement; time frame three - new products and services by innovation; time frame four - new products and services over the horizon; time frame - the process.
520 _aAlthough it is accepted wisdom that companies must plan and be flexible if they are to survive and flourish in the future, much available strategic guidance still focuses on the relatively short term. Partly, as a result of this, too many companies surrender to the necessity for a short-term healthy bottom-line in order to please their shareholders. To satisfy and retain their crucial customer-base, organisations must not only ensure that their products and services are the best around today, but also that they will remain the best tomorrow. This is particularly important as product life cycles collapse and organisations are forced to introduce replacement products and services at an ever-increasing rate. This book offers real and conceptually sound strategic advice for remaining competitive in the business environment of the future. It points the way for firms in all industries to eliminate failures and ensure continued prosperity, security, and success.
650 0 _aProduct management
_zGreat Britain.
_937867
650 0 _aNew products
_zGreat Britain
_xMarketing.
_937868
700 1 _aHollins, Gillian.
_937869
942 _2lcc
_n0
_cBK
999 _c16833
_d16833