000			01443pam a2200277 a 4500
001			vtls000001870
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008			081111s1997 ilua |b 001 0 eng
010			_a96-045180
020			_a0844236748
039		9	_a201402040059 _bVLOAD _c201002281140 _dmalmash _c200811111426 _dvenkatrajand _y200811111238 _zalawaid
050	0	0	_aHF5415.32 _b.B47 1996
082	0	0	_a658.8/342 _221
100	1		_aBerkman, Harold W. _937863
245	1	0	_aConsumer Behavior / _cHarold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy.
260			_aLincolnwood, Ill. : _bNTC Business Books, _cc1997.
300			_axxv, 626 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. 585-610) and indexes.
505			_aSection I: The Consumer in the Marketplace Section II: The Consumer as Decision Maker Section III: Psychological Influences on Consumer Decision Making Section IV: Sociological Influences on Consumer Decision Making Section V: The Consumer in Society
520			_aBased on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.
650		0	_aConsumer behavior. _95863
700	1		_aLindquist, Jay D. _937864
700	1		_aSirgy, M. Joseph. _937865
942			_2lcc _n0 _cBK
999			_c16831 _d16831