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003			VRT
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008			081110s2004 ohua |b 001 0 eng
010			_a2003-103984
020			_a0324190972
039		9	_a201402040055 _bVLOAD _c201006220902 _dmalmash _c200811121310 _dvenkatrajand _c200811101301 _dmusallam _y200811101300 _zmusallam
050	0	0	_aHF5415.2 _b.C49 2004
082	0	0	_a658.8/3 _222
100	1		_aChurchill, Gilbert A. _937862
245	1	0	_aBasic Marketing Research / _cGilbert A. Churchill, Tom J. Brown.
250			_a5th ed.
260			_aMason, Ohio : _bSouth-Western, _cc2004.
300			_axxvii, 738 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
520			_aThis best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.
650		0	_aMarketing research. _918210
942			_2lcc _n0 _cBK
999			_c16830 _d16830