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| 008 | 081109s2005 mau |b 001 0 eng | ||
| 010 | _a2004-040321 | ||
| 020 | _a0072525231 (alk. paper) | ||
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| 100 | 1 |
_aPerreault, William D. _910423 |
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| 245 | 1 | 0 |
_aBasic Marketing : _bA Global-Managerial Approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
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| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 CD ROM (4 3/4 in.) |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _99955 |
|
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 650 | 0 |
_aMarketing _xManagement. _92888 |
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| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _910420 |
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