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_aHF5803 _b.T56 1994 |
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_aToffler, Betsy-Ann. _937772 |
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_aDictionary of marketing terms / _cby Betsy-Ann Toffler, Jane Imber. |
| 250 | _a2nd ed. | ||
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_aHauppauge, N.Y. : _bBarron's Educational Series, _cc1994. |
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_aviii, 579 p. : _bill ; _c18 cm. |
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_aBarron's business guides _91126 |
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| 500 | _aRev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987. | ||
| 520 | _aProvides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising. | ||
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_aMarketing _xDictionaries. _937773 |
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_aImber, Jane. _937774 |
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