| 000 | 00717cam a22002418a 4500 | ||
|---|---|---|---|
| 001 | vtls000112224 | ||
| 003 | VRT | ||
| 005 | 20250102224027.0 | ||
| 008 | 140902s2014 nju 000 0 eng | ||
| 020 | _a9780273786986 | ||
| 035 | _a14084329 | ||
| 039 | 9 |
_y201409021216 _zaalzain |
|
| 050 | 0 | 0 |
_aHF5415.123 _b.C55 2014. |
| 100 | 1 |
_aClow, Kenneth E. _922529 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bPearson , _c2014. |
||
| 300 |
_a480 p.: _ill; _c28 cm. |
||
| 650 | 0 |
_aCommunication in marketing. _91273 |
|
| 650 | 0 |
_aAdvertising. _91275 |
|
| 700 | 1 |
_aBaack, Donald. _922530 |
|
| 942 |
_2lcc _n0 _cBK |
||
| 999 |
_c15073 _d15073 |
||