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008 131124s2004 nyu | 001 0 eng
010 _a2004-057631
020 _a0273693581 (alk. paper)
035 _a13680959
039 9 _a201402040240
_bVLOAD
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_zmalmash
050 0 0 _aHF5415
_b.B485 2004
082 0 0 _a658.8
_222
100 1 _aBlythe, Jim.
_910440
245 1 0 _aEssentials of marketing /
_cJim Blythe.
250 _a3rd ed.
260 _aNew York :
_bFinancial Times Prentice Hall,
_c2004.
263 _a0411
300 _ap. cm.
500 _aIncludes index.
650 0 _aMarketing.
_91271
963 _aAylene Rogers; bc: aylene.rogers@pearson.com
942 _2lcc
_n0
_cBK
999 _c14841
_d14841