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| 001 | vtls000006922 | ||
| 003 | VRT | ||
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| 008 | 090406 | 000 0 eng d | ||
| 020 | _a0333387651 | ||
| 039 | 9 |
_a201402040146 _bVLOAD _c201002141304 _dmalmash _c200904180822 _dvenkatrajand _c200904151506 _dvenkatrajand _y200904061025 _znoor |
|
| 050 |
_aHD3028 _b.B693 1988 |
||
| 100 | 1 |
_aBowman, Cliff. _932502 |
|
| 245 | 1 |
_aStrategic Management / _cCliff Bowman, David Asch. |
|
| 250 | _a2nd ed. | ||
| 260 |
_aLondon.: _bMacmillan Edeucation., _cc1988. |
||
| 300 |
_axii, 407.: _bill.; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aTable of contents: Introduction - Ojectives - Strategy Formulation - External Appraisal - Internal Appraisal - Strategic Options - Financial Strategies - Strategic Selection - Making the Strategy Operational - Managing Change - Strategy and Structure - Social and Psychological Influences - Power - Models of Strategic Decision Making - Not for Profit Organisations | ||
| 520 | _aSummary: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning | ||
| 650 | 0 |
_astrategic management _xstrategic planning. _932503 |
|
| 942 |
_2lcc _n0 _cBK |
||
| 999 |
_c14137 _d14137 |
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