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008			090322s2001 njua |b 001 0 eng d
010			_a00-027875
020			_a0130263125 (hardcover)
039		9	_a202301081434 _bshakra _c201402040143 _dVLOAD _c201002200902 _dmalmash _c200904081132 _dvenkatrajand _y200903220946 _zvenkatrajand
050	0	0	_aHF5415 _b.K636 2001
100	1		_aKotler, Philip. _92887
245	1	0	_aPrinciples of Marketing / _cPhilip Kotler, Gary Armstrong.
250			_a9th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001.
300			_axxxi, 785, [53] p. : _bcol. ill. ; _c28 cm. + _e1 computer optical disc (4 3/4 in.)
504			_aIncludes bibliographical references and indexes.
505			_aPart 1--Defining Marketing and the Marketing Process 1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2--Understanding the Marketplace and Consumers 3. The Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Consumer Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3--Designing a Customer-Driven Marketing Strategy and Marketing Mix 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers 8. Product, Services, and Brands: Building Customer Value 9. New-Product Development and Life-Cycle Strategies 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct and Online Marketing: Building Direct Customer Relationships Part 4--Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Marketing Ethics and Social Responsibility APPENDIXES 1. Marketing Plan 2. Marketing by the Numbers 3. Careers in Marketing Glossary, Company Index, Subject Index
520			_aFor undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
650		0	_aMarketing. _91271
700	1		_aArmstrong, Gary _932406
942			_2lcc _n0 _cBK
999			_c14079 _d14079