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008 081215s1993 enk | 000 0 eng d
015 _aGB 94-7532
020 _a074940891X
039 9 _a201402040106
_bVLOAD
_c201004071338
_dmalmash
_c200812151503
_dmusallam
_c200812151501
_dmusallam
_y200812151501
_zmusallam
050 _aHF5825
_b1993
100 1 _aLinton, Ian.
_92095
245 1 0 _aHow to improve your marketing copy /
_cIan Linton
260 _aLondon :
_bKogan Page,
_c1993
300 _a151 p ;
_c24 cm
520 _aA practical guide for sales and marketing personnel who must write and prepare the copy for promotional material. It provides an outline for the content of brochures, annual reports, sales proposals, presentations, direct marketing aids and sales support.
650 0 _aAdvertising copy
_918446
971 _abod.sva
_b940906
942 _2lcc
_n0
_cBK
999 _c13717
_d13717