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001			vtls000002811
003			VRT
005			20250102223858.0
008			081203s2006 enka |b 001 0 eng
010			_a2005-034992
020			_a0470015470 (cloth : alk. paper)
020			_a9780470015476
039		9	_a201402040104 _bVLOAD _c201009191018 _dmalmash _c200812170933 _dvenkatrajand _c200812030922 _dvenkatrajand _y200812030922 _zvenkatrajand
050	0	0	_aHF5548.32 _b.C47235 2006
100	1		_aChang, Elizabeth. _931738
245	1	0	_aTrust and Reputation for Service-Oriented Environments : _bTechnologies for Building business Intelligence and Consumer Confidence / _cElizabeth Chang, Tharam Dillon, Farookh K. Hussain.
260			_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons Inc., _cc2006.
300			_axix, 349 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aPreface. Author Introduction. Acknowledgement. Chapter 1 Trust and Security in Service-Oriented Envirnoments. Chapter 2 Trust Concepts and Trust Model. Chapter 3 Trustworthiness. Chapter 4 Trust Ontology for Service-Oriented Environment. Chapter 5 The Fuzzy and Dynamic Nature of Trust. Chapter 6 Trustworthiness Measure with CCCI. Chapter 7 Trustworthiness systems. Chapter 8 Reputation Concepts and the Reputation Model. Chapter 9 Reputation Ontology. Chapter 10 Reputation Calculation Methodologies. Chapter 11 Reputation Systems. Chapter 12 Trust and Reputation Prediction. Chapter 13 Trust and Reputation Modelling. Chapter 14 The Vision of Trust and Reputation Technology. References. Index.
520			_aTrustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy. Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage. Trust and Reputation for Service-Oriented Environments: Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models. Details trust and reputation ontologies and databases. Explores the dynamic nature of trust and reputation and how to manage them efficiently. Provides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction. Evaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc. Gives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies. Offers an accompanying website with lecture notes and PowerPoint slides. This text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.
650		0	_aElectronic commerce _xSecurity measures. _931739
650		0	_aBusiness enterprises _xComputer networks _xSecurity measures. _916931
650		0	_aTrust. _931740
650		0	_aConsumer confidence. _931741
650		0	_aConsumer protection. _931742
700	1		_aDillon, Tharam S., _d1943- _931743
700	1		_aHussain, Farookh K. _931744
942			_2lcc _n0 _cBK
999			_c13698 _d13698