000			02145cam a22002654a 4500
001			vtls000001877
003			VRT
005			20250102223853.0
008			081111s2005 maua | 000 0 eng
010			_a2004-022280
020			_a1592531105
039		9	_a201402040100 _bVLOAD _c201006021123 _dmalmash _c200811111430 _dvenkatrajand _y200811111317 _zalawaid
050	0	0	_aHF5415.15 _b.K54 2005
100	1		_aKing-Gordon, Stacey. _931603
245	1	0	_aPackaging Makeovers : _bGraphic Redesign for Market Change / _cStacey King-Gordon.
260			_aGloucester, Mass. : _bRockport Publishers, _cc2005.
300			_a160 p. : _bill. ( some col.) ; _c29 cm.
520			_aWhether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part - with vast ramifications - of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision as well as for the designer who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign such as outdated packaging, a change of focus or market or in the target customer etc, so that business people and designers can choose the right strategy for their products and audiences.
650		0	_aBranding (Marketing) _922267
650		0	_aPackaging _xDesign. _920467
856		0	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip051/2004022280.html
856		0	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0740/2004022280-b.html
856		0	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0740/2004022280-d.html
942			_2lcc _n0 _cBK
999			_c13608 _d13608