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008 081103s2002 enka | 001 0 eng d
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050 _aZ250
_b.K25 2002
082 1 4 _a760
_221
100 1 _aKane, John.
_931538
245 1 2 _aA Type Primer /
_cJohn Kane.
260 _aLondon :
_bLaurence King,
_c2002.
300 _axi, 196 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 _aIntroduction; Basics; Development; Letters; Words and Phrases; Text; Simple; Grid Systems; Appendices; Selected Bibliography
520 _aThis book provides a practical guide for the beginner presenting the basic principles and applications of typography with a series of exercises that reinforce the acquired knowledge. The intent of this book is to bring the reader to the point where he or she can understand and demonstrate the basic principles of typography. According to the author, the only way to recognise successful typography is through informed, direct observation. It takes time, trial and error, to know what works. A Type Primer seeks to strengthen the reader's eye so that he or she has the skills to answer the question, Does this work?. The design of the book employs the principles that the author espouses. The pages are clear and open with judicious use of a second colour throughout to illuminate and highlight points raised within the text.
650 0 _aGraphic design (Typography)
_94082
942 _2lcc
_n0
_cBK
999 _c13566
_d13566