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008 081028s2002 at a | 001 0 eng d
020 _a1861524528
039 9 _a201412211013
_baalzain
_c201402040051
_dVLOAD
_c201007170902
_dmalmash
_c200811021232
_dvenkatrajand
_y200810281158
_zstaff
050 _aHD62.4
_b.M227 2002
100 1 _aMcDonald, Frank,
_931506
245 1 0 _aInternational business /
_cFrank McDonald and Fred Burton ; with contributions from Peter Walton, Peter Dowling and Helen Decieri.
260 _aAustralia :
_aUnited Kingdom :
_bThomson,
_c2002.
300 _axv, 374 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
520 _aThis text takes the student through the entire syllabus of a standard International Business or Management course. The book covers both the economic and managerial aspects of the subject. The first half concentrates on the traditional economic concerns: international economics and world trade; the International Monetary System; theory of the MNE; and foreign direct investment. The second half covers the cultural, organizational and operational issues needed to demonstrate how management works in the global economy. In addition, the text focuses on specific functional areas of business - strategy, HRM, international marketing, financial management and accounting and international production/operations management.
650 0 _aInternational business enterprises
_xManagement.
_966
650 0 _aInternational economic relations.
_96020
700 1 _aBurton, Fred,
_d1938-
_931507
700 1 _aWalton, Peter.
_931508
700 1 _aDowling, Peter.
_931509
700 1 _aDecieri, Helen.
_931510
942 _2lcc
_n0
_cBK
999 _c13548
_d13548