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| 001 | vtls000001247 | ||
| 003 | VRT | ||
| 005 | 20250102223849.0 | ||
| 008 | 081026s1999 enka | 001 0 eng d | ||
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| 050 |
_aHF5415.1265 _b.M336 1999 |
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| 100 | 1 |
_aMcDonald, Malcolm. _931486 |
|
| 245 | 1 | 0 |
_aE-Marketing _b: Improving Marketing Effectiveness in a Digital World / _cMalcolm MacDonald and Hugh Wilson. |
| 260 |
_aNew Delhi : _bPearson Education, _c1999. |
||
| 300 |
_axv, 163 p. : _bill. ; _c30 cm. |
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| 440 | 0 |
_aManagement research in practice _931487 |
|
| 500 | _aCopublished by Cranfield University School of Management. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xData processing. _931488 |
|
| 650 | 0 |
_aElectronic commerce. _9804 |
|
| 650 | 0 |
_aInternet marketing. _95361 |
|
| 700 | 1 |
_aWilson, Hugh. _931489 |
|
| 710 | 2 |
_aCranfield School of Management. _931490 |
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| 942 |
_2lcc _n0 _cBK |
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