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_dvenkatrajand
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_y200810251128
_zvenkatrajand
050 _aHF5500
_b.A67 1994
100 1 _aAppleby, Robert C.
_931473
245 1 0 _aModern Business Administration /
_cRobert C. Appleby
250 _a6th ed
260 _aLondon :
_bPitman,
_c1994
300 _axii, 500 p. :
_bill. ;
_c25 cm
504 _aBibliography: p. 481
505 _aPART 1 MANAGEMENT PRINCIPLES 1. Nature of Management 2. Business and its External Environment 3. Corporate Strategy and Planning 4. Organizing 5. Directing 6. Controlling PART 2 MANAGEMENT IN ACTION 7. Marketing and Sales Management 8. Production 9. Human Resource Management 10. Administrative Management
520 _aThe sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses. User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.
650 0 _aIndustrial management
_9749
942 _2lcc
_n0
_cBK
999 _c13527
_d13527