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003			VRT
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008			081021s2006 ohua |b 001 0 eng
020			_a0324378327 (pbk. : student ed.)
020			_a9780324378320
039		9	_a201402040051 _bVLOAD _c201008021246 _dmalmash _c200810211416 _dvenkatrajand _c200810211414 _dvenkatrajand _y200810211042 _zvenkatrajand
050	0	0	_aHD30.22 _b.B67 2006
100	1		_aBlackwell, Roger D. _931410
245	1	0	_aConsumer Behavior / _cRoger D. Blackwell, Paul W. Miniard, James F. Engel.
250			_a10th ed.
260			_aMason, Ohio : _bThomson Business and Economics, _cc2006.
300			_a790 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aPart I: INTRODUCTION TO CONSUMER BEHAVIOR. 1. Consumer Behavior and Consumer Research. 2. Creating Marketing Strategies for Customer-Centric Organizations. Part II: CONSUMER DECISION MAKING. 3. The Consumer Decision Process. 4. Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation. 5. Purchase. 6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations. Part III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR. 7. Demographics, Psychographics and Personality. 8. Consumer Motivation. 9. Consumer Knowledge. 10. Consumer Beliefs, Feelings, Attitudes and Intentions. Part IV: INFLUENCING CONSUMER BEHAVIOR. 11. Culture, Ethnicity and Social Class. 12. Family and Household Influences. 13. Group and Personal Influence. Part V: INFLUENCING CONSUMER BEHAVIOR. 14. Making Contact. 15. Shaping Consumers' Opinions. 16. Helping Consumers to Remember.
520			_aCONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning customers into fans of an organization
650		0	_aConsumer behavior. _95863
650		0	_aMarketing research. _918210
700	1		_aMiniard, Paul W. _931411
700	1		_aEngel, James F. _931412
942			_2lcc _n0 _cBK
999			_c13493 _d13493