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008			140513s1997 njua |b 001 0 eng
020			_a0130807834
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050	0	0	_aHD30.28 _b.D385 1997
082	0	0	_a658.4/012 _221
100	1		_aDavid, Fred R. _920036
245	1	0	_aStrategic Management / _cFred R. David.
250			_a7th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1997.
300			_axxxii, 356, C-659 p. : _bill. (some col.), col. maps ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
520			_aAn introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.
650		0	_aStrategic planning _xCase studies. _922824
650		0	_aStrategic planning. _93
942			_2lcc _n0 _cBK
999			_c13490 _d13490