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| 008 | 080920s1998 enka | 001 0 eng | ||
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_aHB171.5 _b.S6353 1998 |
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_a330 _221 |
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_aSloman, John, _931335 |
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| 245 | 1 | 0 |
_aEconomics for business / _cJohn Sloman and Mark Sutcliffe. |
| 260 |
_aLondon ; _aNew York : _bPrentice Hall, _c1998. |
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| 300 |
_axvi, 607, [22] p. : _bcol. ill. ; _c25 cm. |
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| 500 | _aIncludes index. | ||
| 505 | _aPrefacePART A: Business and Economics1. The Business Environment and Business Economics2. Economics and the World of Business3. Business Organisations4. The Working of Competitive Markets5. Business in a Market EnvironmentPART B: Background to Demand6. Demand and the Consumer7. Products, Markets and AdvertisingPART C: Background to Supply8. Costs of Production: Short Run9. Costs of Production: Long Run10. Revenue and ProfitPART D: Supply: Short-Run Profit Maximisation11. Profit Maximisation Under Perfect Competition and Monopoly12. Profit Maximisation Under Imperfect CompetitionPART E: Supply: Alternative Strategies13. Alternative Theories of the Firm14. Growth Strategy15. The Small-Firm Sector16. Pricing StrategyPART F: The Firm in the Factor Market17. Labour Markets, Wages and Industrial Relations18. Investment and the Employment CapitalPART G: The Relationship Between Government and Business19. Reason for Government Intervention in the Market20. Government and the Firm21. Government and the MarketPART H: Business in the International Environment22. International trade23. Multinational Corporations24. Trading BlocsPART I: The Macroeconomic Environment25. The Macroeconomic Environment of Business26. The Balance of Payments and Exchange Rates27. Money and Interest Rates28. Economic Ideas - Keynesian and Monetarist Explanations of Business ActivityPART J: Macroeconomic Policy29. Demand-Side Policy30. Supply-Side Policy31. International Economic PolicyIndex | ||
| 520 | _aThis volume covers microeconomic, macroeconomic and international issues. Mini-cases and applications emphasize the relevance of the subject with the aim of illustrating how economic theory can be used to understand, explain and deal with real business situations. | ||
| 650 | 0 |
_aEconomics. _9788 |
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| 650 | 0 |
_aBusiness. _92842 |
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| 650 | 0 |
_aCommerce. _917845 |
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| 651 | 0 |
_aGreat Britain _xEconomic policy _y1945- _931336 |
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| 651 | 0 |
_aGreat Britain _xCommercial policy. _931337 |
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| 942 |
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