000			01835nam a2200265 a 4500
001			vtls000000381
003			VRT
005			20250102223844.0
008			080916s2002 mau | 000 0 eng d
020			_a1564968650
039		9	_a201402040045 _bVLOAD _c201006121000 _dmalmash _c200809161300 _dvenkatrajand _c200809161256 _dvenkatrajand _y200809161254 _zvenkatrajand
050			_aNC1000 _b.T75 2004
082	0		_a741.6 _221
100	1		_aTriedman, Karen. _931326
245	1	0	_aColor graphics : _bthe power of color in graphic design / _cKaren Triedman & Cheryl Dangel Cullen.
260			_aGloucester, Mass. : _bRockport; _c2004.
300			_a173 p. : _bcol. ill. ; _c29 cm.
520			_aColour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
650		0	_aCommercial art _xThemes, motives. _931327
650		0	_aColor in advertising. _931328
650		0	_aColor _xPsychological aspects. _931329
650		0	_aGraphic arts _xTechnique. _912678
700	1		_aCullen, Cheryl Dangel. _931330
942			_2lcc _n0 _cBK
999			_c13445 _d13445