000			01407cam a22003014a 4500
001			vtls000000341
003			VRT
005			20250102223844.0
008			080915s2006 maua |bf 001 0 eng
020			_a1591397626 (alk. paper)
020			_a9781591397625
039		9	_a201402040044 _bVLOAD _c201006221040 _dmalmash _c200811161137 _dvenkatrajand _c200809151302 _dstaff _y200809151300 _zstaff
050	0	0	_aHF5415 _b.H24333 2006
082	0	0	_a658.8/02 _222
245	0	0	_aHarvard Business Essentials : _bMarketer's Toolkit : The 10 Strategies You Need to Succeed.
246	3	0	_aMarketer's toolkit
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2006.
300			_axviii, 230 p. : _bill. ; _c24 cm.
490	1		_aHarvard business essentials
504			_aIncludes bibliographical references and index.
520			_aEffective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
650		0	_aMarketing _vHandbooks, manuals, etc. _910435
650		0	_aStrategic planning _vHandbooks, manuals, etc. _931321
710	2		_aHarvard Business School. _917913
830		0	_aHarvard business essentials series. _99984
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
942			_2lcc _n0 _cBK
999			_c13441 _d13441