| 000 | 00762cam a22002294a 4500 | ||
|---|---|---|---|
| 001 | vtls000116685 | ||
| 003 | VRT | ||
| 005 | 20250102223718.0 | ||
| 008 | 160214s2005 ilua b 001 0 eng | ||
| 020 | _a978 0071111188 | ||
| 039 | 9 |
_a201603011022 _baalzain _c201602141021 _dakushoob _y201602140831 _zakushoob |
|
| 050 |
_aHF5415.13 _b.D846 2005 |
||
| 100 | 1 |
_aDuncan, Tom _928521 |
|
| 245 | 1 | 0 |
_aPrinciples of advertising & IMC / _cTom Duncan. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago, IL : _bMcGraw-Hill/Irwin, _cc2005. |
||
| 300 |
_axxvii, 774 p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aRevision of: IMC / Tom Duncan. 1st ed. 2002. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _922267 |
|
| 942 |
_2lcc _n0 _cBK |
||
| 999 |
_c12214 _d12214 |
||