| 000 | 00929cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000011283 | ||
| 003 | VRT | ||
| 005 | 20250102223627.0 | ||
| 008 | 120916s2012 maua |b 001 0 eng d | ||
| 020 | _a9780273753360 | ||
| 020 | _a0273753363 | ||
| 039 | 9 |
_a201402040221 _bVLOAD _c201210080705 _dlaila _c201210010842 _dlaila _c201209160716 _dlaila _y201209160715 _zlaila |
|
| 050 |
_aHF5415 _b.K68 2012 |
||
| 100 | 1 |
_aKotler, Philip. _92887 |
|
| 245 | 1 | 0 | _aMarketing management. |
| 250 |
_a14th ed., Global ed. / _bPhilip Kotler, Kevin Lane Keller. |
||
| 260 |
_aBoston, Mass. ; _aLondon : _bPearson, _cc2012. |
||
| 300 |
_a131 p. : _bill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 2009. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91271 |
|
| 650 | 0 |
_aMarketing _xManagement. _92888 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _915273 |
|
| 942 |
_2lcc _n0 _cBK |
||
| 999 |
_c11408 _d11408 |
||