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| 001 | vtls000011165 | ||
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| 007 | cr ||||||||||| | ||
| 008 | 120901s2006 enka |b 001 0 eng | ||
| 020 | _a0415380804 | ||
| 020 | _a9780415380805 | ||
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_a201402040221 _bVLOAD _c201209010837 _dlaila _y201209010836 _zlaila |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M664 2006 |
| 100 | 1 |
_aMoore, Karl, _d1955- _926962 |
|
| 245 | 1 | 0 |
_aMarketing : _bthe basics / _cKarl Moore and Niketh Pareek. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2010. |
||
| 300 |
_avi, 240 p. : _bill. ; _c21 cm. |
||
| 440 | 4 |
_aThe basics _923516 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing. | |
| 650 | 0 |
_aMarketing _xManagement. _92888 |
|
| 650 | 0 |
_aMarketing research. _918210 |
|
| 650 | 0 |
_aConsumer behavior _xResearch. _926963 |
|
| 650 | 0 |
_aExport marketing _xManagement. _9809 |
|
| 700 | 1 |
_aPareek, Niketh. _926964 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip065/2005036377.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0654/2005036377-d.html |
| 942 |
_2lcc _n0 _cBK |
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| 999 |
_c11393 _d11393 |
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