000			01894cam a2200265 a 4500
001			vtls000010344
003			VRT
005			20250102223621.0
008			110816s2010 enka |b 001 0 eng
010			_a2009-021660
020			_a9780470744796
020			_a0470744790
039		9	_a201408261107 _baalzain _c201402040214 _dVLOAD _c201108161152 _dlaila _y201108161151 _zlaila
050	0	0	_aHD30.4 _b.S45 2010
100	1		_aSekaran, Uma. _924738
245	1	0	_aResearch methods for business : _ba skill-building approach / _cUma Sekaran and Roger Bougie.
250			_a5th ed.
260			_aChichester : _bWiley, _c2010.
300			_axx, 468 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520	1		_a"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
650		0	_aBusiness _x-- Research _x-- Methodology. _910132
700	1		_aBougie, Roger. _926799
942			_2lcc _n0 _cBK
999			_c11310 _d11310