000			01138cam a2200265 a 4500
001			vtls000010310
003			VRT
005			20250102223620.0
008			110719s2010 enka | 000 0 eng c
010			_a2010-923354
020			_a9780500515402
020			_a0500515409
039		9	_a201402040213 _bVLOAD _c201107191041 _dlaila _y201107191038 _zlaila
050	0	0	_aHF5823 _b.P75 2010
100	1		_aPricken, Mario. _926780
245	1	0	_aCreative strategies : _bidea management for marketing, advertising, media and design / _cMario Pricken.
260			_aLondon ; _aNew York : _bThames & Hudson, _c2010.
300			_a311 p. : _bcol. ill. ; _c27 cm.
500			_aOriginally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
504			_aIncludes bibliographical references (p. 309-311) and index.
505	0		_aCreative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
650		0	_aCreativity in advertising. _926781
650		0	_aAdvertising campaigns. _925362
942			_2lcc _n0 _cBK
999			_c11301 _d11301