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| 008 | 110706s2011 enka |b 001 0 eng | ||
| 010 | _a2010-009888 | ||
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_aHF1416 _b.H65 2011 |
| 100 | 1 |
_aHollensen, Svend. _912215 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2011. |
||
| 300 |
_axliii, 756 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing. _910073 |
|
| 650 | 0 |
_aExport marketing _vCase studies. _926771 |
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| 942 |
_2lcc _n0 _cBK |
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