000			03402nam a2200217 a 4500
001			vtls000006682
003			VRT
005			20250102223555.0
008			090329 | 000 0 eng d
020			_a9780470056233
039		9	_a201402040138 _bVLOAD _c201010091023 _dmalmash _c200903301213 _dvenkatrajand _c200903291422 _dvenkatrajand _y200903291322 _zlib01
050			_aHF5415.13 _b.A25 2008
100	1		_aAaker, David A _926104
245	1		_aStrategic Market Management / _cDavid A. Aake
260			_aHoboken: _bWiley، _c2008
300			_a322 p: _bill؛ _c23cm
505			_aChapter 1 Strategic Market Management--An Introduction and Overview Part I. Strategic Analysis Chapter 2 External and Customer Analysis Chapter 3 Competitor Analysis Chapter 4 Market/Submarket Analysis Chapter 5 Environmental Analysis and Strategic Uncertainty Chapter 6 Internal Analysis Part II. Creating and Implementing Strategy Chapter 7 SCAs, Synergy and Strategic Philosophies Chapter 8 Alternate Value Propositions Chapter 9 Creating and Leveraging Brand Equity Chapter 10 Energizing the Business Chapter 11 Leveraging the Business Chapter 12 Creating New Businesses Chapter 13 The Global Business Chapter 14 Setting Priorities for Businesses and Brands--Exit/Milk/Consolidate Options Chapter 15. The Organization and Strategy Appendix: Planning Forms
520			_a'Unquestionably the most comprehensive treatment available on the subject, I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike' - Robert L. Joss, Dean of the Graduate School of Business, Stanford University. Create successful strategies for today's dynamic business environment. It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis - with an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making; Stimulating and managing innovation - understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market; Managing multiple businesses - know how to allocate resources towards businesses of the future and away from businesses that lack growth potential; Creating advantage - take a long-term perspective to develop truly sustainable competitive advantages (SCAs); and, Developing growth strategies - gain the skills to energize, leverage, globalize the business, or create new businesses. Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, s
650	0	0	_aManagement _947
942			_2lcc _n0 _cBK
999			_c10904 _d10904