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008 081112s1993 ilua |b 001 0 eng d
010 _a92-018353
020 _a0844235903
039 9 _a202301221022
_bshakra
_c201402040059
_dVLOAD
_c200811161134
_dvenkatrajand
_y200811120936
_zalawaid
050 0 0 _aHF5415.1
_b.C595 1993
082 0 0 _a658.8
_220
100 1 _aCook, Kenneth J.
_q(Kenneth Joseph)
_925154
245 1 0 _aAMA Complete Guide to Small Business Marketing /
_cKenneth J. Cook.
260 _aLincolnwood, Ill. :
_bAmerican Marketing Association :
_bNTC Business Books,
_cc1993.
300 _axiv, 162 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 112-113) and index.
505 0 _aSelecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans.
650 0 _aSmall business marketing.
_925155
740 0 _aSmall business marketing.
942 _2lcc
_n0
_cBK
999 _c10371
_d10371