000			01438nam a2200253 a 4500
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003			VRT
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008			081110s1998 enka | 001 0 eng d
020			_a0273630210
039		9	_a201402040056 _bVLOAD _c201002281047 _dmalmash _c200811121246 _dvenkatrajand _c200811121232 _dvenkatrajand _y200811101321 _zmusallam
050			_aHF5415 _b.B595 1998
082	0		_a658.802 _221
100	1		_aBlythe, Jim. _910440
245	1	0	_aEssentials of Marketing / _cJim Blythe.
260			_aLondon : _bFinancial Times Pitman Publishing, _c1998.
300			_axiii, 257 p. : _bill. ; _c25 cm.
500			_a"Financial Times Management"--T. p. verso.
504			_aIncludes bibliographical references and index.
505			_a. What do Marketers Do?2. Marketing Environment and Strategy3. Consumer and Buyer Behaviour4. Segmentation and Targeting5. Market Research6. Product Policy7. Pricing Strategies 8. Distribution9. Marketing Communications and Promotional Tools10. Marketing Planning, Implementation and Control11. International Marketing12. Sustainable Marketing
520			_aThis text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventional marketing planning model. Real life case studies have been used to show how marketing works in the real world.
650		0	_aMarketing. _91271
942			_2lcc _n0 _cBK
999			_c10357 _d10357