000			01439cam a2200265 a 4500
001			vtls000001844
003			VRT
005			20250102223525.0
008			980406s1998 caua | 000 0 eng
010			_a98-070114
020			_a156052474X (pbk.)
039		9	_a201402040056 _bVLOAD _c201002281147 _dmalmash _c200811121356 _dvenkatrajand _c200811101318 _dmusallam _y200811101317 _zmusallam
050	0	0	_aHF5415.126 _b.G448 1998
082	0	0	_a658.8/72 _222
100	1		_aGeller, Lois K., _d1944- _925125
245	1	0	_aDirect Marketing Techniques : _bBuilding Your Business Using Direct Mail and Direct Response Advertising / _cLois K. Geller.
260			_aMenlo Park, CA : _bCrisp Pub., _cc1998.
300			_ax, 110 p. : _bill. ; _c26 cm.
490	0		_aA fifty-minute series book
505			_aPart 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word
520			_aThis book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business.
650		0	_aDirect marketing. _91276
650		0	_aAdvertising, Direct-mail. _920209
942			_2lcc _n0 _cBK
999			_c10356 _d10356