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001			vtls000001818
003			VRT
005			20250102223525.0
008			081110s2005 ohua | 001 0 eng d
010			_a2005-274028
020			_a0324200579
039		9	_a201402040055 _bVLOAD _c201006220753 _dmalmash _c200811121219 _dvenkatrajand _c200811101104 _dmusallam _y200811101103 _zmusallam
050	0	0	_aHF5415.5 _b.S736 2005
082	0	0	_a658.8/12 _222
100	1		_aStein, Donna Baier. _925110
245	1	4	_aThe New Marketing Conversation : _bCreating and Strengthening Relationships Between Buyers and Sellers / _cDonna Baier Stein, Alexandra MacAaron.
260			_aMason, Ohio : _bThomson, _cc2005.
300			_axii, 271 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505			_a. MARKETING CONVERSATIONS. 1. The New Marketing Conversation. 2. The Role of Research and Testing in Your Marketing Conversation. 3. Developing a Winning Communications Strategy. II. THE MEDIA OF THE CONVERSATION. 4. Direct Mail. 5. Telemarketing. 6. Radio. 7. Television. 8. Newsletters. 9. E-Mail. 10. The Web. 11. Wireless. II. MARKETING CONVERSATIONS IN ACTION. 12. Putting it Together: Integrating Media for Maximum Results. 13. Action Plan for Building Your New Marketing Conversation. Case Studies. Author Biographies. Index.
520			_aWritten for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.
650		0	_aCustomer relations. _913163
650		0	_aBusiness communication. _9702
650		0	_aRelationship marketing. _99500
650		0	_aMarketing. _91271
942			_2lcc _n0 _cBK
999			_c10350 _d10350