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008			080907s1999 ohua | 001 0 eng
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039		9	_a201402040046 _bVLOAD _c201002221108 _dmalmash _c200809071148 _dstaff _y200809071147 _zstaff
050	0	0	_aHB172 _b.G638 1999
100	1		_aGottheil, Fred M. _924741
245	1	0	_aPrinciples of microeconomics / _cFred M. Gottheil.
250			_a2nd ed.
260			_aCincinnati, Ohio : _bSouth-Western College Pub., _cc1999.
300			_axxxii, 486, [23] p. : _bill. (some col.) ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aPART I. THE BASICS OF ECONOMIC ANALYSIS. 1. Introduction. 2. Production Possibilities and Opportunity Costs. 3. Demand and Supply. PART II. INTRODUCTION TO MICROECONOMICS. 4. Elasticity. 5. Marginal Utility and Consumer Choice. 6. Price Ceilings and Price Floors. 7. Business Ownership and Organization: Proprietorships, Partnerships, and Corporations. PART III. THE MICROECONOMICS OF PRODUCT MARKETS. 8. Costs of Production. 9. Maximizing Profit. 10. Identifying Markets and Market Structures. 11. Price and Output in Monopoly, Monopolistic Competition, and Perfect Competition. 12. Price and Output Determination Under Oligopoly. 13. Antitrust and Regulation. 14. Externalities, Market Failure, and Public Choice. PART IV. THE MICROECONOMICS OF FACTOR MARKETS. 15. Wage Rates in Competitive Labor Markets. 16. Wages and Employment: Monopsony and Labor Unions. 17. Interest, Rent, and Profit. 18. Income Distribution and Poverty. PART V. THE WORLD ECONOMY. 19. International Trade. 20. Exchange Rates, Balance of Payments, and International Debt. 21. Economic Problems of Less-Developed Economics.
520			_aThis text conveys the principles of microeconomics in a conversational style through a series of extended examples that students should relate and respond to. Students are discouraged from simply memorizing facts and are engaged in active learning. The book maintains a focus on presenting basic concepts in depth and developing the analysis step-by-step, rather than covering hundreds of topics superficially.
650		0	_aMicroeconomics. _9762
942			_2lcc _n0 _cBK
999			_c10167 _d10167