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008			080907s2000 nyua |b 001 0 eng
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050	0	0	_aHD30.4 _b.S435 2000
100	1		_aSekaran, Uma. _924738
245	1	0	_aResearch methods for business : _ba skill-building approach / _cUma Sekaran.
250			_a3rd ed.
260			_aNew York : _bJ. Wiley, _cc2000.
300			_axiii, 463 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 436-441) and index.
505	0		_aIntroduction to research; scientific investigation; computer technology and business research; the research process - steps 1-3 (including problem definition and preliminary data gathering); the research process - steps 4 and 5 (theoretical framework and hypotheses development); the research process - step 6 (research design); experimental designs; measurement of variables - operational definition and scales; measurement - scaling, reliability, validity; data collection methods; sampling; data analysis and interpretation; the research report; managerial decision-making and research; module - a refresher on statistical terms and tests.
520			_aThis text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. It describes, explains and predicts phenomena of interest pertaining to business.
650		0	_aBusiness _x-- Research _x-- Methodology. _910132
942			_2lcc _n0 _cBK
999			_c10165 _d10165