Previous ed.: 2000.

Includes bibliographical references and index.

PART I: PLANNING A RESEARCH PROJECT. 1. Purpose and objectives of a project. 2. Choosing a topic. 3. Standards of assessment. 4. Getting organized for take-off. PART II: KEY ISSUES IN DEPTH. 5. Basic assumptions about research 6. Research roles 7. Reviewing and using the literature. PART III: A GUIDE TO EMPIRICAL WORK. 8. Planning empirical work. 9. Methods and techniques. 10. Semi-structured, open-ended techniques. 11. Fully structured techniques. 12. Further techniques. 13. Writing it up. Bibliography. Glossary. Index.

Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.