Introduction. Chapter 1 Project Archaeology. Scout the Site: Define Client Needs. Getting the Lay of the Land: The Site Survey. Excavation: The Interview. Piece Together the Artifacts: Determine the Appropriate Solution. Anticipate the Pitfalls. Construct the Project Map: The Proposal. Price It Right. Offer Alternate Routes. Summary. Chapter 2 Raw Materials: Encoding Basics. Footage Fundamentals. Receiving Source Video from Your Client. Producing Your Own Video. Getting Fancy: Transparent Video. How Do I Create FLVs? Helpful Tips, No Matter What Encoder You Use. Obtaining and Encoding Video. Your Handy-Dandy Encoding Reference. Where the Rubber Hits the Road: Let's Encode. Summary. Chapter 3 Creating a Video Delivery Roadmap. Functionality and Flow. Flow Chart. Start Building. Testing 1, 2, 3. Back Button Considerations. Flash Player Detection. Flash Video Navigation. Keep It Simple. Progressive or Streaming? That Is the Question. Embed Video in SWF. Progressive Download. Streaming. On to the ActionScript! Progressive Delivery: AS2. Progressive Delivery: AS3. Streaming Delivery: AS2. Streaming Delivery: AS3. Publishing and Hosting Choices. What Is a CDN, and Why Do I Need One? What Is an FVSS? What If I Need More Services? What About Offline Video? FLV to DVD. Don't Copy That Floppy: Digital Rights Management. Summary. Chapter 4 OOP and the Video Application. Why All This Hoopla About OOP? What Is OOP? What Are the Key Elements of OOP? Why Is OOP So Useful in Flash Development? And What Does OOP Have to Do with Flash Video? Design Patterns and Flash Video. Model-View-Controller (MVC). State Design Pattern (SDP). The Fork in the Road: AS2 vs. AS3. Which Language Do You Speak Fluently? What Does Your Application Have to Do? What's Your Target Player? Setting Up Your Work Environment. Doin

More than just a programming guide, this book takes you step by step through the process of gathering and preparing content, asking the right questions, determining the scope of the project and writing the project proposal. The authors cull from their professional experience of running their own digital media company to explain the special considerations in deploying Flash video applications, presenting ideas for solutions as well as tips for avoiding the most common pitfalls.