Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together / Fred Wiersema.

By:

Wiersema, Frederik D. (Frederik Derk)

Material type: Text

TextDescription: 221 p ; 24 cmISBN:

0002558211

Subject(s):

LOC classification:

HF5415.5 .W57 1996

Summary: Customer intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415.5 .W57 1996 (Browse shelf(Opens below))	2	Available	1240
Books	Library First Floor	HF5415.5 .W57 1996 (Browse shelf(Opens below))	3	Available	1238
Books	Library First Floor	HF5415.5 .W57 1996 (Browse shelf(Opens below))	4	Available	1239
Books	Library First Floor	HF5415.5 .W57 1996 (Browse shelf(Opens below))	1	Available	1241

Originally published: [Santa Monica?]: Knowledge Exchange, 1996.

Includes index.

Customer intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.

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Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together / Fred Wiersema.

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