Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
Material type:
TextPublication details: Boston : Pearson, c2013.Edition: 7th edDescription: xxvi, 619 p. : ill. ; 27 cmISBN: - 0273791931
- 338.5024/658 23
- HD30.22 .K39 2013
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HD30.22 .K39 2013 (Browse shelf(Opens below)) | 1 | Available | 22144 |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
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