Strategic business communication : an integrated, ethical approach / Robyn C. Walker.
Material type:
TextPublication details: Mason, OH : Thomson Higher Education, c2006.Description: x, 146 p. : ill. ; 25 cmISBN: - 0324300816
- HF5718 .W337 2006
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5718 .W337 2006 (Browse shelf(Opens below)) | 1 | Available | 9698 |
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Includes bibliographical references and index.
Chapter 1: Communication Strategy. Chapter 2: The Purposes of Business Communication. Chapter 3: Audience Analysis. Chapter 4: Channels of Communication. Chapter 5: Organization. Chapter 6: Content. Chapter 7: Verbal, Vocal, and Nonverbal Expression. Chapter 8: Visual Impression.
Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.
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