The Management Of TechnologyAnd Innovation:A Strategic Approach: Margaret A .White,Garry D. Bruton.
Material type: TextPublication details: USA: Thomson south western, c2007.Edition: 1st edDescription: xii,404 p.: ill.; 28 cmISBN:- 0324353650
- HD45. W45 2007
Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books | Library First Floor | HD45. W45 2007 (Browse shelf(Opens below)) | 1 | Available | 9843 |
Includes index.
1. Management of Technology and Innovation: An Overview. 2. Strategy and the Management of Technology and Innovation (MTI). Appendix 1: Overview of Strategic Analysis in MTI: Competitive and Financial Considerations. Part II: INNOVATION-INTERNAL STRATEGY. 3. Innovation-Planning. 4. Innovation Implementation. 5. Innovation Evaluation and Control. Appendix 2: Innovation Project Management. Part III: OBTAINING INNOVATION AND TECHNOLOGY EXTERNALLY. 6. Obtaining Technology Externally Planning. 7. Obtaining Technology Externally Implementation. 8. Obtaining Technology Externally Evaluation and Control. Appendix 3: Managing Platforms and Portfolios of Technology. Part IV: BUILDING STRATEGIC MTI SUCCESS. 9. Building Capabilities for MTI Success. 10. Organizational Learning and Knowledge Management. Appendix 4: Waves of Innovation and Predicting the Future.
Are you looking for the perfect tool to guide you in today's fast paced business world? In THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH, International Edition you will find an integrated text that bridges the gap between business strategy and innovation. With the combination of current theory and real-world decision making tools, you will soon be on the road to success!
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