1. The definition and scope of managerial economics2. Basic features of the firm and its environment3. Business objectives and models of the firm4. The importance of risk and uncertainty5. Consumer behaviour and market behaviour6. Demand and elasticity7. Estimating and forecasting demand8. Production and the determination of costs9. Formal models of competitive structure10. The five forces approach to competitive structure11. Elements of business strategy12. Pricing decisions13. Pricing practice, transfer pricing and pricing for public enterprise14. Non-price competition and the marketing mix15. Investment decisions and the cost of capital16. Policy towards competition17. Industrial policy18. The growth and scope of the firm19. The multinational enterprise.

This text aims to show how managerial economic analysis is relevant to decision-making. Managerial economics is a subject which relates closely to more practical business disciplines, including management accounting, marketing and corporate strategy. Topics discussed include consumer behaviour, market behaviour, demand, production, costing, competitive structure, business strategy, pricing and investment. Business studies undergraduates may find the book useful, those studying for MBA's or the DMS may also find the book interesting. Each chapter contains a list of self-test questions and at the end of each chapter, there is a question of examination standard. Answers have been provided at the end of the book.