Riding the waves of culture : understanding cultural diversity in global business / Fons Trompenaars and Charles Hampden-Turner.
Material type: TextPublication details: New York : McGraw Hill, c1998.Edition: 2nd edDescription: xi, 274 p. : ill. ; 24 cmISBN:- 0786311258
- HD30.55 .T76 1998
Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books | Library First Floor | HD30.55 .T76 1998 (Browse shelf(Opens below)) | 3 | Available | 614 | |
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Books | Library First Floor | HD30.55 .T76 1998 (Browse shelf(Opens below)) | 2 | Available | 613 | |
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Includes bibliographical references and index.
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the
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