International business : challenges in a changing world / Janet Morrison.
Material type: TextPublication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.Description: xxxvi, 641 p. : col. ill., maps ; 28 cmISBN:- 9781403945631 (alk. paper)
- 1403945632 (alk. paper)
- HD62.4 .M677 2009
Item type | Current library | Copy number | Status | Barcode | |
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Books | Library First Floor | 1 | Available | 19054 |
Includes bibliographical references (p. 619-625) and indexes.
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.
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