Principles of marketing / David L. Kurtz, Louis E. Boone.

By:

Kurtz, David L

Contributor(s):

Boone, Louis E

Material type: Text

TextPublication details: Mason, Ohio : Thomson South-Western, c2006.Edition: 12th edDescription: lii, 656 p. : ill. 28 cmISBN:

0324323794

Subject(s):

Marketing

LOC classification:

HF5415 .K86

Summary: CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415 .K86 (Browse shelf(Opens below))	1	Available	7718

Previous ed.: 2003.

"International student ed." - on cover.

Includes bibliographical references and index.

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

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Principles of marketing / David L. Kurtz, Louis E. Boone.

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