Marketing : The Core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Description: 1v.(various pagings): col. ill. ; 28 cmISBN: - 0072547030 (alk. paper)
- 007121478X (international ed. : alk. paper)
- HF5415 .K452 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415 .K452 2004 (Browse shelf(Opens below)) | 1 | Available | 7749 |
Includes bibliographical references (CN1-CN14) and index.
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